Erickajoy Daniels departing Advocate Health to start her own firm

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Advocate Health executive Erickajoy Daniels is leaving her position with the health system at the end of February to build her own consulting and coaching firm.

Daniels is vice president and chief diversity officer for Advocate Health's Midwest region. She was the chief diversity, equity and inclusion officer and senior vice president at ... for a downtown Milwaukee office for her new firm, seeking space for a small team that includes an assistant, project manager and two other consultants, she said.

Daniels, a Milwaukee Business Journal Woman of Influence in 2017 and a 40 Under 40 winner in 2013, is also board president of the Milwaukee Athletic Club (MAC). That role, in which she's helping transform the 142-year-old club following its recent $65 million building renovation, has impacted her decision to launch You Do I Help, she said.

"The MAC has been a labor of love," Daniels said. "I've been enjoying this work so much. How can I do that in ...